Free to feel


Ilaria Fazio & Letizia Abis

We are Ilaria and Letizia, founders of Ma-Joie, and we identify as lesbians. We experienced firsthand the discomfort of using toys designed by men and stereotyping women's sexuality. It was painful, time-consuming, and not self-flattering to wear a regular harness. We aimed to challenge the traditional image of strap-ons, advocating for diverse sexuality. After three years of research and development, we've achieved a modular product that fit everyone’s body and pays attention to every detail for the user's best experience. Despite challenges, we're proud of our journey and hope our product helps women feel seen, heard, and comfortable.


Feminism is...

... to stand up for ourselves and help each other.


Our feminist role model is...

... Buffy, who uses her power to activate every potential and make them all slayers


Our favorite book is...

... The Art of Joy by Goliarda Sapienza


The best empowerment song is...

... Flowers by Miley Cyrus


Viva La Vulva, because...

... alf of the population has it and she deserved to be taken care of


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