Knowledge is period power!

Photo @Bettina & Rika


Bettina Steinbrugger & Rika Diana Mader

Bettina founded the strawberry week together with her co-founder 12 years ago. The strawberry week is the first social business from Austria specializing in menstruation with the aim of initiating a change in awareness in society and making sustainable period products accessible to everyone. Together with Rika and the erdbeerwoche team, she is pursuing the vision of enabling all women* and menstruators to deal with their cycle and body in a self-determined, sustainable and appreciative manner and to anchor menstruation in our society as something natural.

Feminism is...

... essential!


Our feminist role models are...

... all those who are actively committed to equality and don't give up!

Our favorite books are...

... there are so many good books! An important one: invisible women

The best empowerment song is...

... Flowers - Miley Cyrus

Viva La Vulva, because...

... "the period is political"

More about strawberry week:

Bettina's and Rika's products

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