We are the most trusted platform for Womxn Empowerment. Break social taboos with us so that everyone - regardless of gender - can lead a self-determined life.

Meet the team

How it all started...

In 2018, Sofia co-founded the non-profit organization Viva La Vulva. A lot has happened since then. Feminism and diversity are on everyone's lips, but that doesn't mean that everything that calls itself such is really authentic. That's #pinkwashing, and that's so not our thing.

We say: there's another way!

And that's exactly why we focus on womxn-led companies that offer more than just a product. Here you'll find brands that stand for social justice, sustainability, and real social change, a.o. #SupportYourWomxnGang 🌟

And we're far from done!

Our mission is to empower customers, womxn creators and people.

  • Sofia Surma, Founder & CEO

    Sofia Surma is a feminist, founder and vulva enthusiast. Since 2018 she has been working intensively on breaking the taboo on the vulva. Whether with a giant tampon in front of the Ministry of Finance or at her vulva craft workshops, Sofia Surma lives feminism artistically, politically and, last but not least, passionately.
  • Marlene Frauscher, Founder & CFO/COO

    Marlene and Sofia have known each other since they studied together. Following her Masters in London, she gained experience in the international finance and start-up industry. Her focus: strategic business development. Marlene is particularly concerned about equal rights for women in the professional world.
  • Clemens Otto, founder and CTO

    Clemens is an IT all-rounder with a passion for blockchain technology. He is a partner at Validvent and is studying business informatics at WU. At Vulva Shop, Clemens takes over the IT strategic planning and the expansion of our offer with Web3 applications.
  • Vanessa Moser, Customer Success Manager

    Vanessa is studying law and business administration. At Vulva Shop, she ensures that all customers receive the right package and ensures that everything runs smoothly. Also, Vani is a huge Taylor Swift fan.
  • Camus, Happiness Manager

    Camus is a watchdog, emotional support dog and office clown. He takes his role as Happiness Manager very seriously and his faxes bring fun to everyday office life.

Our favorite products

1 of 4
1 of 3